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Leading Lawyer Marketing Expert to Solo Practitioners and Small Law Firm Attorneys: 'Niche or Die!'

Boca Raton, FL (PRWEB) July 13, 2007 -- When Nader Anise, Esq., the country's most dominant legal marketing strategist, launches this "to die for" ultimatum, he doesn't mean it as a threat, just a fair warning.

"The 'one size fits all' practice doesn't work anymore," he admonishes. "You'll never rise to the top of the ranks by being a general practitioner."

Anise, who rose to the top himself as the highest paid legal marketing expert in the United States (and probably the world), says there is a growing demand for lawyers who specialize in a specific area, rather than for "generalists" who have no defined niches. "Find or even create fields that distinguish you from your competitors," he urges.

There is no shortage of enthusiastic "walking billboards" who heard and eagerly heeded Anise's call to segment their practices. Jeffrey Hoffer, a California attorney specializing in family law for men, Michael Dye, a prominent drug and alcohol criminal defense lawyer in Florida, Molly Maguire Gaussa from Pennsylvania, a successful pet lawyer, and scores of others attorneys Anise has trained "will always have clients lining up to see them," he predicts.

"Would a client rather go to a 'jack of all trades,' or an attorney who is skilled specifically in the area of law the client needs?" he asks as he prepares for a coaching session with one of his exclusive, by-invitation-only Elite Earners members, selected and carefully screened by Anise himself. Don't even think of trying to find out the identities of these "superstar" attorneys -- Anise won't tell.

But there is only so much Anise, who coined and popularized the much-used phrase "lawyerpreneur" to describe a solo practitioner or a small firm lawyer, can keep under wraps. Many of his sought-after marketing secrets are divulged in a special report, "How to Triple Your Referrals," which can be downloaded for free -- yes, that's F-R-E-E at www.NaderAnise.com/triplereferralaxp/

"If you don't feel like downloading the report now, there's no rush," Anise says, sarcastically. "If you're on friendly terms with some of your competitors, they'll probably forward you the link in a month or two."

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