Law Articles And Legal Issues

TurnItUp Media to Offer High Fidelity, Legal, DRM-Free Music Downloads, Zero Cost to the Public

San Luis Obispo, CA (PRWEB) November 21, 2007 -- After several years of software development TurnItUp Media (http://www.turnitupmedia.com) is pleased to introduce a free music download service that is really what it says it is, free. Using a proprietary, patent-pending solution, TurnItUp Media is providing the first ever ad-based, legal, DRM free, highest quality, music available that is absolutely free to the public. That's right it's free, zilch, nada. The catch you ask? There is none. Users are invited to create a user profile, download the patent-pending software and then watch a 20-30 second video ad commercial based on their likes and preferences which are determined by the profile they create; a small price to pay for absolutely free music. Once downloaded, the individual can play their music on whatever device they want, no restrictions.

William Fleming, President and CEO of TurnItUp Media, said, "Users want Free Music, Artists and Labels want Money and Advertisers want Customers! We provide the system that makes it all happen!"

TurnItUp Media was originally founded in early 2003 under the name of MediaXcess. Fleming saw an opportunity where other so called free music providers had failed. "In 2003, I saw the music industry was preparing to go down hard with the development and wide spread usage of P2P software. It was only a matter of time," said Fleming.

MediaXcess quietly and under the radar began working on the schematics of how a new music business model would work. After many attempts to work with Labels and Investors, no one was willing to see the vision. The project was shelved. In mid 2005, Fleming opened up the project formerly known as MediaXcess and started reevaluating the business model and strategy. Research found that a couple companies were in the making of trying to implement what Fleming created in 2003. After several months of research it was found that the initial "ad-supported" model would be doomed for failure. It was determined that in order for the music industry and advertisers to truly benefit, a new model would be required: Ad-based. Making it an ad based model required that advertising dollars pay for the entire song download.

Fleming developed what he coined, "The Blended Marketing Redeux?." It is a multi-pronged approach to ensure that ad agencies reach their target market in the most effective and efficient way possible. You are invited to sign up now to be part of the public beta test (http://www.turnitupmedia.com/pages/registration.aspx) which will begin the end of December. TurnItUp Media will only accept around 25,000 beta participants to be a part of this Digital Media Revolution. Don't miss out.

TurnItUp Media (http://www.turnitupmedia.com)

3940-7 Broad Street #169 | San Luis Obispo, CA 93401

Ph. 888.598.7778 | Fx. 603.853.7598

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