Law Articles And Legal Issues

17 Important Points To Consider Before You Hire A Law Marketing Consultant

As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points.

1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes.

2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don't assume that because the person has been in business 15 years, he has the knowledge, skill, judgment and experience you need. Make sure you thoroughly interview all consultants you are considering.

3. Workload. Does the law marketing professional do the work for you? Or does the marketing person serve as a coach and simply tell you what you should be doing?

4. Service. Do you feel that the consultant wants to provide you with the help you need to make your program succeed? Or do you get the impression that he is looking for bigger fish to fry and that you're just a small fish in the ocean?

5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily available to you by phone, fax, and e-mail?

6. Stability. Has the consultant been providing marketing services for some years? Or is he new to marketing -- or new to lawyer marketing -- and just waiting for the opportunity to move on to something else?

7. Marketing Focus. Is the consultant a full-time marketing professional? Or does he offer advice in other disciplines, such as management, human resources, training or finance?

8. Authority. Does the consultant have enough experience that he is a recognized authority in his field? Or is he still a relative unknown?

9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse office that his clients pay for? Or when you write a check, are you paying for his high level of knowledge, skill, judgment and experience?

10. Markups. Does this consultant mark up outside services he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant provide those services to you at cost?

11. Travel. Does the consultant travel around the country from one client to next, running up airline bills? Or does the consultant keep costs down by working efficiently with you by telephone, fax and e-mail?

12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.

13. Attention. Does the consultant have so many clients he can't provide you with the personal care and attention you deserve? Or does he limit his services to a few select clients who receive the best he has to offer?

14. Work. Does the consultant himself perform the work on your behalf? Or does the consultant delegate your work to a junior associate?

15. Marketing Specialization. Is the consultant a marketing professional who works only with one type of marketing? Or does he try to be a "jack of all trades" so he can provide whatever marketing services you want to buy?

16. Writing Skills. In marketing, nothing is more important than for your consultant to have superior writing skills. And don't expect the consultant's writing to follow the rules of what you and I learned in school because marketing writing is different from academic writing. To sample your consultant's writing style, read published articles and marketing materials that your consultant wrote. You'll know right away whether they come across as warm and friendly -- or if the writing seems cold and impersonal. The way the consultant writes for himself will be similar to the way he writes for you. So make sure the consultant you choose has a writing style you admire.

17. Testimonials. Does the marketing consultant have comments from other lawyers you can review? The consultant you're considering should provide you with at least 30 or 40 testimonials from other lawyers. If he provides only a few, you may be reading comments from his in-laws.

For More Free Resources visit www.freeearningtips.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Other Law Sites
Search The Internet For Other Law Sites

Law Books
Search For Law Books At FindaBook.com

When The Feds Come Knocking: What Business Lawyers Need To Know About Criminal Law
But I?m a business lawyer. I don?t deal with criminals.

Wolfe Law Group Opens Doors in SODO, Joins SODO Business Association
Wolfe Law Group opens the doors to its new full-time office in Seattle, WA, within the SODO Business District. The firm becomes the first construction law practice with offices in the area, and the first law firm member of the SODO Business Association.

Personal Injury Law
Personal injury law is an area of law that aims to protect citizens against the negligence of others. Covering a wide range of claim subjects?from whiplash to medical negligence, personal injury law guides people through the process of claiming financial compensation for injuries received through the actions or neglect of other people. Once an expensive exercise for those wishing to pursue such claims, personal injury law in the UK now operates on a ?no win no fee? basis, making it accessible to anyone eligible to claim compensation for personal injury.

An Overview Of 'The Tax Man Cometh' For Home Schooling & Income Taxes
You are a home school and you also have to file for income tax, this is because government doesn't put you under lawful schools category Those teachers who teach in either private education centers or accredited public schools are liable to receive a $200

Latvian Law Firm Joins International Law Firm Association MSI
Latvian law firm Law Office O. Cers & J. Jurkans has been appointed by MSI Legal & Accounting Network Worldwide (MSI) as the organisation's exclusive law firm member in Latvia. The appointment enables the Riga based law firm to extend its client service offering to include provision of a wide range of sophisticated, cross-border professional advisory services through MSI's membership of carefully selected, highly skilled, independent professional firms located in 100 countries.

Louisiana Attorney Joseph Gregorio Offering Attorney Services for Haynesville Shale Mineral Rights Owners
Joseph Gregorio, a Haynesville Shale Mineral Rights Lawyer, is providing attorney services for Louisiana landowners who plan to lease their mineral rights to an oil and gas company, lease broker or "landman."

Roni Deutch Celebrates Sixteen Years in Tax Law as She Thanked Employees, and Spoke on the Goals and Vision of the Company
Roni Lynn Deutch, A Professional Tax Corporation celebrated the end of 2006 with an awards luncheon on Sacramento's Delta King. The event featured a keynote address from Roni Deutch where she spoke on the power of positive thinking and how it helped her build her tax law firm. Later she awarded one employee with the company's first ten years of service award, and also selected twelve exceptional employees as the firm's All-Star team.

Investing ? Tax Shelters Equals Big Fine For Kpmg
What happens when a world renowned accounting firm decides to market tax shelters to its elite clientele? The first thing that happens is that the client buys them because of the source. In this case the source is utterly reliable; KPMG is one of the oldest and biggest Public Accounting firms in the world. They number among their clients over 100 of the Fortune 500 companies. This includes General Electric with a $100 million per year in fees. Internationally, KPMG is just as big and powerful, with over 1600 partners. When the firm sneezes, the industry notices.

Oprah Knows "The Secret" Do You? -- SelfHelpExpress.com Helping Individuals Put the Law of Attraction into Practice to Achieve Happiness and
"The Secret" has finally been exposed. Now comes the hard part: putting it into action so that its many touted benefits come to fruition. A new Web site, SelfHelpExpress.com, is helping people do just that. By providing mental training for every part of their lives, the site helps individuals create their own realities...in just seven short minutes a day.

Federal Tax Lien: What You Should Know Before It's Too Late
If you are facing a Federal tax lien, or have received notice from the IRS it is not too late to take action. A Federal tax lien is a way that the Internal Revenue Service (IRS) uses to collect past due tax debts. A tax lien basically limits the rights the tax payer has on his or her property. When you are late on back taxes such as income, property, or other taxes a lien can arise. In this article we are going to cover your options if you have received notice of a federal tax lien.

Choose an Expert LA Bicycle Lawyer to Settle Your Claims
Though Los Angeles provides the perfect biking spot for its residents? bicyclists, accidents are still likely to happen. People can never avoid the chances of being involved in an accident given the increase in the presence of different vehicles on the road.

Colorado Attorney's to Offer Free Legal Services?
Denver Attorney Richard Harris of The Harris Law Firm drives initiative in Colorado to offer pro bono legal services.

Tax Attorney Site Answering More Questions on New Tax Laws
TaxAttornyHelp.com, an online tax law attorney service provider, has answers to questions on new tax laws that affect filers in 2008.

Monster in Law
Monster in Law marks Jane Fonda's return to the big screen after a fifteen year absence and Jennifer Lopez's return to film after the Bennifer debacle. Monster in Law tells the story of Viola (Fonda) a Barbara Walters-esque reporter who loses her job to a young, blonde skinny Minnie who she thought was there to fetch her coffee.