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Bob Klein, President of Applied Marketing Science, To Speak at Law Seminars International Conference

Waltham, MA (PRWEB) April 28, 2008 -- Bob Klein, President of Applied Marketing Science, has been invited to speak at the "Innovative Strategies for Litigating Class Action Suits" conference, which will be presented by Law Seminars International on May 8th and 9th at the Marion Oliver McCaw Hall in Seattle, WA. In his talk, Klein will explain how to effectively use market research surveys in class action litigations.

He will be joining a panel of national leaders from the courts and both sides of the class action bar to discuss:

- Recent developments in litigating class actions

- Case trends under California's Section 17200 after Proposition 64

- Dispositive motions and merits discovery before class certification

- Judicial views of class action litigation

- Litigation fire juggling: strategies for managing simultaneous class, regulatory, and enforcement actions

- The when and how of effectively using economic experts

- Managing the public relations element: what to do in the first critical hours of a case

- Settlement strategies and issues

- Tribal strategies and approaches

- Avoiding ethical traps in settling class actions

- Claims administration; and

- Substantive areas, such as the intersection of antitrust law and class action law; products liability; and wage and hour.

About the Speaker:

Bob Klein is president and co-founder of Applied Marketing Science, a market research consulting firm based in Waltham, Massachusetts. He has served as an expert witness in over 30 cases involving marketing science and consumer behavior in cases related to trademark infringement, confusion, patent damages, class certification, trade secrets, sales forecasting and others. His articles and commentaries have appeared in the Harvard Business Review, Advertising Age, Marketing News, and Intellectual Property Today. Mr. Klein is also a member of the Proof of Confusion Subcommittee of the International Trademark Association's Enforcement Committee.

About Applied Marketing Science:

Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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