Law Articles And Legal Issues

Law Firm Internet Marketing An Executive Summary Using The Q&A Format ? Part I

What do I need to know first about law firm Internet marketing?

?In modern business, it is not the crook who is feared most, it is the honest man who doesn?t know what he is doing.? Pablo Casals

There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don?t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won?t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don?t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.

Do I need law firm Internet marketing?

Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.

What is/is not law firm Internet marketing?

Having a website is not law firm Internet marketing. At a minimum you do need at least a ?brochure website? of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.

Where does Internet marketing begin?

Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice?s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.

You mentioned, ??what content to write for each of your top keywords??. What are you talking about exactly?

I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content ? create in demand content (you determine what is in demand from the keyword research). The T is Traffic ? attract targeted traffic. The P is for pre-sell ? pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, autoresponders, audio, video, and teleclasses). The M is Monetize ? this is where you convert these pre-sold prospective clients to clients easily.

You mentioned, ??tools like Wordtracker?? with respect to keyword research in law firm Internet marketing. What is Wordtracker?

Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to http://www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm internet marketing on the right track from the beginning if at all possible.

You also mentioned ??how to begin search engine optimization.? What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?

There is no mystery in SEO in particular and law firm Internet marketing in general so don?t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the ?C? or content mentioned earlier in the CTPM model. You will need to write ?keyword optimized? content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won?t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to ?read? the sites on the Internet) being able to ?read? your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to http://www.Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as ?on site optimization? strategies for law firm Internet marketing. There is also ?off site? optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a ?vote? for your site. The more high quality ?votes? you have the higher they will rank your site. The term ?link popularity? is used to describe this process in law firm Internet marketing. The royal road to high quality links is having (here he goes again) keyword researched and keyword optimized quality content on your website. You get these links from website directories, article directories, online forums, press releases, etc. I left out reciprocal links because most SEO authorities think they are no longer worth the effort since they are difficult to get and don?t really contribute much (or can even hurt) to your page ranking.

We have completed the first part of law firm Internet marketing at this point. In part two we will go into Google Page Ranking, dealing with your competitors, RSS, the factors surrounding costs of law firm Internet marketing and more. I am committed to you being a master of law firm internet marketing at least to the point you will get new clients from your efforts and not get taken to the cleaners by vendors who may not know any better.

Henry has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Other Law Sites
Search The Internet For Other Law Sites

Law Books
Search For Law Books At FindaBook.com

Divorce Lawyer Says Families Do Not Belong In The Court Of Law
Fresno divorce attorney Erin Rhames-Childs says that the court of law is no place to divorce. The courts are overworked and understaffed - leading to poor legal decisions that are not in the best interests of those involved. Collaborative divorce is a way for couples to divorce while maintaining their dignity, making decisions that truly are in the best interests of their children and preserving their finances. Collaborative divorce is quicker, cheaper, and better for maintaining functional relationships for after the divorce is over.

New York City Construction Accident Lawyers Lobby for Safer New York State Labor Laws
Recent construction accident news supports David Perecman and Doug Fanning's stance that New York State labor laws need to be updated and strengthened to protect worker's rights.

Fresno Family Law Attorney Says Collaborative Law Can Provide Smoother and More Affordable Divorce
Fresno family law attorney Erin Rhames-Childs says collaborative law can help people can reduce the conflict and cost of divorce litigation.

Legal Resource Local-Attorneys Expands to Include Divorce Law
Local legal resource website Local-Attorneys has announced that it is expanding to cater to divorce law specialists and visitors in need of advice. Web users will be able to browse local law firms who specialize in every sort of legal vertical. Find the best advice and attorneys in the industry.

Pending Federal Law Threatens All Copyright Owners says the Hodgson Law Group
The Shawn Bentley Orphan Works Act of 2008 (S. 2913) "Orphan Works Act of 2008" (H.R. 5889) allows anyone to use a copyrighted work without first obtaining permission. The user can later claim that a diligent search was conducted but the owner could not be found in any later action for infringement. This new legislation will apply to all copyright owners whether or not the work was previously registered with the Copyright Office. The legislation threatens the rights of artists, photographers, composers, film makers, publishers, and visual artists says the Hodgson Law Group. The Copyright Office not only endorses this legislation, but also advocates further changes that go beyond the proposed statute in reducing copyright protection. T...

Tax Attorney Site Answering More Questions on New Tax Laws
TaxAttornyHelp.com, an online tax law attorney service provider, has answers to questions on new tax laws that affect filers in 2008.

Tax Attorney Web Site Warns of Upcoming Tax Laws in 2008
TaxAttorneyHelp.com, an online network of tax attorneys, is preparing to assist taxpayers with new laws in the coming year.

Houston Bankruptcy and Family Law Practice Announces Affiliation with Houston Civil Litigation, Business Law and Immigration Law Firm
Houston bankruptcy attorney Michael Busby of Busby & Associates joins forces with Carlos Peniche & Michael Rojas of Peniche and Rojas to offer Texans comprehensive legal services - from divorce, personal injury and civil litigation to contract disputes, employment law and immigration services.

Understanding The Law...Criminal Law
The following Q&A's have been provided to help you better understand Criminal Law.

Central Florida Family Law Lawyers Appel & Gaines Offers Creative and Collaborative Divorce Solutions
The lawyers at Appel & Gaines, LLP experience first hand their client's struggles with the emotionally challenging, destructive and costly process of divorce in Florida. Therefore, their attorneys frequently suggest to clients that they initiate a "collaborative" approach to resolving their family law issues.

Monroe, N.C. Family Law Attorneys Merge Practices to Form Stepp Lehnhardt Law Group
Donna Stepp and Dana Lehnhardt combine local practices and operations, creating 4-attorney general practice law firm with emphasis on family law

Copyright Infringement Cases Can Teach Us To Obey Copyright Laws
Copyright infringement cases can be both costly and time consuming. Considering copyright infringement is something that isn?t as easily defined as theft or speeding, there are numerous copyright infringement cases changing the way copyright law is viewed in the U.S. By reviewing a few of these copyright infringement cases, you can get a better idea of what is, and what is not, acceptable use of copyrighted works.

Tax Attorney Roni Deutch Analyzes Proposed Tax Laws in New Featured Blog
After nearly seven months of blogging, tax attorney Roni Deutch has posted a new featured blog analyzing the causes and possible outcomes of a new proposal that is being backed by the Internal Revenue Service. The proposal is part of President Bush's 2008 budget, and attempts to lower the gap in what taxpayers pay and what they should pay in taxes, by requiring many Internet companies to collect personal data from their users.

Legal Services of Labor Law Attorneys
Labor law attorneys deal with a broad range of labor issues mainly related to how employers treat employees, former employees and applicants for employment. This includes all the areas of the employer-employee relationship, negotiations, and the collective bargaining agreement.